Threads Will Probably Fail
But not for the reasons you might think
Since Saturday, I’ve been struggling to get Facebook’s Trust & Safety (T&S) team to get a number of scam accounts shut down for a friend. She’s older, not quite so tech-savvy, and rarely uses Facebook anymore. I suspect that she was targeted by scammers largely because she’s older, somewhat well-known (she runs a charity in the UK, and is well-connected in the entertainment industry), and has a substantial friend network. Those factors make her an attractive target for attackers.
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Now, Facebook has never been great at T&S, but I remember from my days at the company that the T&S / Content Moderation infrastructure was … decent? Even in 2018, the teams had some reasonably robust automation and flagging capabilities, supplem…